Nhat Tran

Marketing Operations & Technology Professional

nhatmobile@gmail.comlinkedin.com/in/nt-tran/github.com/nhatmobile1

Executive Summary

Marketing operations professional with 9 years of experience building efficient systems that drive measurable results. Specialized in marketing automation, system integration, and process optimization at leading technology companies including Benchling, Intercom, and Malwarebytes. Marketo Certified Expert with proven track record of implementing automated lead nurturing systems, consolidating vendor tools for significant cost savings, and improving key metrics like customer seat usage from 50-60% to 95%.

Core Competencies

Marketing Automation (Marketo)

CRM Integration (Salesforce)

Lead Lifecycle Management

Campaign Workflow Design

Data Quality & Analytics

Vendor & Cost Management

Process Documentation

Demand Generation

System Integration

Team Training & Enablement

Account-Based Marketing

Email Marketing & Segmentation

Professional Experience

Senior Manager, Marketing Systems and Operations

Benchling | February 2022 — Present

•Led strategic vendor consolidation initiative with significant cost savings through contract negotiation and marketing technology ecosystem streamlining
•Developed standardized processes for campaign and channel management, creating automated lead nurturing workflows that enhanced demand generation
•Created comprehensive documentation for marketing systems and processes, streamlining onboarding and maintaining operational consistency
•Established ongoing data health monitoring practices, ensuring accurate data quality for effective marketing tactics and reliable reporting

Marketing Operations Manager

Intercom | July 2019 — February 2022

•Developed sophisticated segmentation strategies and automated campaign workflows including data mapping, user journeys, and triggered email sequences
•Managed marketing automation platform and integrated multiple systems to optimize marketing operations and improve campaign execution efficiency
•Maintained database health while monitoring system metrics to track usage trends and enable data-driven decision making

Marketing Automation Manager

Malwarebytes | December 2017 — July 2019

•Built comprehensive campaign operations process from ground up, implementing intake tool and training program for entire marketing team
•Implemented efficiency tools including LeanData and developed automated processes that dramatically reduced lead-to-conversion times
•Launched first customer nurture program, improving seat usage from 50-60% to 95%

Demand Generation Specialist

WhiteHat Security | August 2016 — November 2017

•Designed, built, and executed demand generation programs in Marketo
•Implemented account-based marketing strategies with Sales Development team

Key Achievements

Marketing Tech Stack Consolidation

Led strategic vendor consolidation at Benchling, achieving significant cost savings while improving system performance and team efficiency

Customer Engagement Transformation

Increased customer seat usage from 50-60% to 95% at Malwarebytes through strategic nurture program design and personalized content delivery

Lead Lifecycle Optimization

Implemented LeanData and automated processes that dramatically reduced lead-to-conversion times, accelerating pipeline velocity

Technical Expertise

Marketing Platforms

Marketo (Certified Expert), Salesforce, LeanData, HubSpot, Pardot

Analytics & Reporting

Campaign analytics, data quality monitoring, attribution modeling, KPI dashboards

Integration Tools

API integrations, Zapier, webhook management, data synchronization

Campaign Management

Email marketing, drip campaigns, lead scoring, nurture streams, A/B testing