Nhat Tran

Marketing Operations & Technology Professional

nhatmobile@gmail.comlinkedin.com/in/nt-tran/

Executive Summary

Marketing operations professional with 9 years of experience building scalable systems that drive pipeline performance. Specialized in marketing automation, MarTech stack governance, data enrichment, AI-driven workflows, and cross-functional GTM partnership at technology companies including Benchling, Intercom, and Malwarebytes. Marketo Certified Expert with proven track record of building global privacy compliance systems (GDPR/CASL), consolidating vendor tools for substantial cost savings, and designing lifecycle automation programs that drove revenue growth and product adoption.

Core Competencies

Marketing Automation (Marketo)

CRM Integration (Salesforce)

Lead Lifecycle Management

AI-Driven Workflows

Data Governance & Enrichment

Privacy Compliance (GDPR/CASL)

Vendor & Budget Optimization

Cross-Functional GTM Leadership

MarTech Stack Governance

Attribution Modeling & Analytics

Campaign Architecture

Operational Playbooks & SOPs

Professional Experience

Senior Manager, Marketing Systems and Operations

Benchling | February 2022 — Present

•Own MarTech stack end-to-end, leading vendor evaluation, contract negotiations, and system integrations
•Architect scalable campaign operations framework with standardized intake workflows, execution playbooks, and post-campaign analysis
•Establish data governance and enrichment practices that ensure cross-system data quality for attribution, pipeline reporting, and revenue analytics
•Drive AI and automation adoption across marketing operations, implementing AI-driven workflows for campaign planning and performance analysis

Marketing Operations Manager

Intercom | July 2019 — February 2022

•Architected global privacy compliance framework for GDPR and CASL with automated consent management and region-based segmentation
•Designed lead lifecycle and scoring system with automated routing logic, MQL qualification, and CRM integration
•Built multi-touch attribution model for pipeline reporting and centralized nurture architecture with prioritization segmentation

Marketing Automation Manager

Malwarebytes | December 2017 — July 2019

•Built campaign operations infrastructure from the ground up with intake workflows, SLA management, and QA protocols
•Implemented lead routing and scoring using LeanData, optimizing lead-to-sales handoff times and response rates
•Designed and launched customer lifecycle nurture program that delivered notable gains in product adoption and retention

Demand Generation Specialist

WhiteHat Security | August 2016 — November 2017

•Executed multi-channel demand generation campaigns in Marketo across email, webinar, and digital channels
•Built and optimized email nurture streams with audience segmentation to improve engagement and conversion
•Partnered with Sales Development on ABM initiatives, lead qualification, and handoff optimization

Key Achievements

MarTech Stack Consolidation

Led strategic vendor consolidation at Benchling, achieving significant cost savings while improving system performance and team efficiency

Customer Engagement Transformation

Designed customer lifecycle nurture program at Malwarebytes that delivered substantial gains in product adoption and retention through strategic engagement and personalized content delivery

Global Privacy Compliance Framework

Architected GDPR and CASL compliance framework at Intercom with automated consent management, expiration tracking, and region-based segmentation

Lead Lifecycle Optimization

Implemented LeanData and automated processes that dramatically reduced lead-to-conversion times, accelerating pipeline velocity

Technical Expertise

Marketing Platforms

Marketo (Certified Expert), Salesforce, LeanData, Demandbase, Airtable

Analytics & BI

Sigma, Tableau, attribution modeling, pipeline reporting, data quality monitoring

Automation & Integration

Workato, Zapier, Clay, Python, SQL, API integrations, AI/LLM workflow automation

Project & Campaign Ops

Asana, Wrike, lead scoring, lifecycle automation, campaign architecture