Nhat Tran

Marketing Operations & Technology Leader

Building efficient marketing systems that drive measurable results through automation, integration, and process optimization.

About Me

I'm a marketing operations professional who builds efficient systems that drive measurable results. Over the past 9 years at companies like Benchling, Intercom, and Malwarebytes, I've specialized in marketing automation, system integration, and process optimization.

My approach centers on transforming complex marketing technology stacks into streamlined operations. I've implemented automated lead nurturing systems that improved conversion efficiency, consolidated vendor tools to achieve significant cost savings, and built comprehensive documentation systems that enable teams to operate more effectively. I'm a Marketo Certified Expert with deep experience across the full marketing operations spectrum.

Whether it's designing segmentation strategies, integrating CRM platforms, optimizing lead lifecycle management, or creating data health monitoring practices, I focus on building infrastructure that reduces manual work and enables data-driven decision making. My work helps marketing teams move faster, spend smarter, and measure what matters.

Expertise

Marketing Automation

Marketo, campaign workflows, lead nurturing, and drip sequences

System Integration

Seamless data flow across marketing tech stacks and CRM platforms

Data & Analytics

Campaign reporting, data health monitoring, and performance optimization

Process Optimization

Standardization, documentation, and efficiency improvements

Vendor Management

Contract negotiation, tool consolidation, and cost optimization

Demand Generation

Lead conversion strategies and pipeline acceleration

Let's Connect

I'm always interested in hearing about new opportunities and connecting with fellow marketing operations professionals. Feel free to reach out.