About Me
I'm a marketing operations professional who builds scalable systems that drive measurable results. Over the past 9 years at companies like Benchling, Intercom, and Malwarebytes, I've specialized in marketing automation, MarTech stack governance, data enrichment, AI-driven workflows, and GTM systems architecture.
My approach centers on transforming complex MarTech ecosystems into scalable, high-performing operations. I've implemented lifecycle automation systems that improved pipeline conversion, consolidated vendor tools to achieve substantial cost savings, and built operational playbooks and governance frameworks that scale team capabilities. I'm a Marketo Certified Expert with deep experience across the full marketing and revenue operations spectrum.
Whether it's designing campaign architecture, integrating GTM systems, optimizing lead lifecycle management, or building data quality governance, I focus on building infrastructure that reduces operational friction and drives pipeline performance. My work helps marketing teams move faster, spend smarter, and measure what matters.
Expertise
Marketing Automation
Marketo, campaign architecture, lifecycle automation, and scoring models
MarTech & GTM Systems
Building and governing integrated marketing technology ecosystems for reliable data flow
Data & Analytics
Pipeline reporting, attribution modeling, data quality monitoring, and funnel analysis
Process Optimization
Scalable workflows, SOPs, operational playbooks, and governance frameworks
Vendor Management
Contract negotiation, tool consolidation, and budget optimization
Demand Generation
Pipeline creation, lead scoring, funnel optimization, and conversion strategy
Let's Connect
I'm always interested in hearing about new opportunities and connecting with fellow marketing operations professionals. Feel free to reach out.