About Me
I'm a marketing operations professional who builds efficient systems that drive measurable results. Over the past 9 years at companies like Benchling, Intercom, and Malwarebytes, I've specialized in marketing automation, system integration, and process optimization.
My approach centers on transforming complex marketing technology stacks into streamlined operations. I've implemented automated lead nurturing systems that improved conversion efficiency, consolidated vendor tools to achieve significant cost savings, and built comprehensive documentation systems that enable teams to operate more effectively. I'm a Marketo Certified Expert with deep experience across the full marketing operations spectrum.
Whether it's designing segmentation strategies, integrating CRM platforms, optimizing lead lifecycle management, or creating data health monitoring practices, I focus on building infrastructure that reduces manual work and enables data-driven decision making. My work helps marketing teams move faster, spend smarter, and measure what matters.
Expertise
Marketing Automation
Marketo, campaign workflows, lead nurturing, and drip sequences
System Integration
Seamless data flow across marketing tech stacks and CRM platforms
Data & Analytics
Campaign reporting, data health monitoring, and performance optimization
Process Optimization
Standardization, documentation, and efficiency improvements
Vendor Management
Contract negotiation, tool consolidation, and cost optimization
Demand Generation
Lead conversion strategies and pipeline acceleration
Let's Connect
I'm always interested in hearing about new opportunities and connecting with fellow marketing operations professionals. Feel free to reach out.